The REAL price of meat- one cow's heartbreaking trip to slaughter

by Lucy Moore | 4 July 2016

Today is National Prime Rib Day, so before you tuck into your rack of ribs- take a look at this video and see what goes on behind the scenes to make it reach your plate.

Vegan on Female First

This is the story of one cow's journey to slaughter- electro-shocked, beaten, injured and left in the dirt to die- this is the true cost of the ribs on the menu at your local restaurant.

Every month PETA mails out thousands of free vegan starter kits to people who have made the decision to explore plant based living and a more compassionate existence.

Every one of these kits has a story inside and many of these have inspired people to move away from meat and dairy and go vegan. This is just one story of a cow's trip to slaughter, however there are many more just like it.

This is the true price of every rib you consume- it is not measured by the cost- it's measured by the suffering and death of this intelligent animal.

Did you know that you can save more than 100 animal lives every year by going vegan?

For more information go to www.peta.org.