Research has discovered that women spend more time online than men. However, according to UKOM, women spend over two-thirds of this time using their smartphones or tablets. They use different apps, although some overlap, like online casinos. In fact, online gaming has not only become more female-centric, but it also spans across several generations.
Women spend 39% of their time on social media platforms using their smartphones. This is becoming more popular than telephone calls. They spend a considerable amount of time shopping and connecting with people, which takes up a lot of their time on the Internet. Although men use their smartphones for these things, too, it’s to a lesser extent.
Crossing Boundaries
Online smartphone gaming is no longer male-dominated, according to a survey by Digital Turbine. More women than men at a 2:1 ratio said they play online games every day. In the UK, 48% of women play games online, according to Google Play and Newzoo. They’re more likely to make an in-app purchase than men.
Due to the portability of smartphones, women can also play on online casinos or gaming sites because it doesn’t disrupt their daily routines. People usually keep their smartphones nearby, whether it’s in a pocket or on a side table, meaning they can be picked up and played online whenever the mood hits.
What Games are Popular?
There are many games that women enjoy playing. They’re also keen gaming fans, with Britain found to have one of the highest female proportions of viewers, according to Esports News. They enjoy using the chat facilities to interact with other players in the same room in games like bingo. Gaming operators have realised that including these facilities often increases customer retention.
What’s more, there are plenty of versions of bingo, including the 90-ball and 75-ball games. They'll have different prizes, which include jackpots of various amounts and progressive jackpots that roll over until someone has won.
For people new to slots, or those that want something a bit different, there’s Slingo, which is a mix of bingo and slots. There are three parts to the game, including a 5x5 card that you have to make a line, a 5-reel slot, which you spin to get numbers that are marked off on your card. Finally, a prize ladder which you climb each time you create a line.
There are also the slots, also known as “fruit machines” in Britain as commented in ThoughtCo. They’re a universal favourite. Easy to play and quick to pick up. Each slot machine will have a different theme and prizes to win along the way. Players can select the one that appeals the most to them and start playing.
Women are using their smartphones more than ever, and they’re using them in different ways to socialise. Social media enables them to communicate with people, including loved ones and friends. They get to exchange news and look at the latest trends. But they’re also using it to play online games, and have overtaken men when it comes to how regularly they’re doing this.
This means there’s a changing landscape for online gaming. Gaming operators and developers need to be aware of the changing landscape and react accordingly to keep their changing customer base.