Couples filming each other making love is the UK’s most popular sex fetish, according to new research.

Sex on Female First

Sex on Female First

Making sex tapes has taken over the top spot from BDSM (bondage, domination and submission).

People immediately associate fetish sex with whips and chains and handcuffs but it can embrace all different types of sex - from dressing up to spanking and taking sex selfies and shooting red-hot home movies on smartphones.

Sex expert Annabelle Knight said: “The growth in the popularity of smartphones has been a game changer when it comes to sex.

“Virtually everyone has access to their own cameras and these can be used to make extremely erotic homemade movies which couples can enjoy together.

“Sex selfies are great fun, too, and a brilliant way to generate excitement for couples when they are apart.

“Clearly you need a great level of trust with your partner before getting the camera out because no one wants the footage shared with third parties in the event of a split.”

To celebrate the launch of London Fetish Weekend, which starts on Thursday (Oct 5) and runs until Sunday, Annabelle, who has her own range of sex toys with Lovehoney, has provided a guide to the UK’s 10 most popular sex fetishes.

Filming Homemade X-rated movies  

With virtually everyone having a smartphone, this particular fetish has taken over as our most popular activity. Increasing number of couples like to film their love sessions on their phones and many like to share these home movies with other consenting couples. That is fine as long as there is an element of trust. The Svakom Siime Vibrator has a camera at the end so women can watch themselves climax from within. It has been dubbed the ‘Naughty Selfie Stick.’


Domination and submission is a part of an acronym most people may be familiar with called BDSM. It stands for bondage and discipline, Domination and submission, Sadism and masochism.  It involves the power exchange between two consenting adults. The submissive does what the Dominant requires of them within their agreed boundaries of comfort.

BDSM exploded in popularity with the publication of Fifty Shades of Grey five years ago - and is set for another explosion with the release of Fifty Shades Freed movie around Valentine’s next year.

Naughty Role Play

Using role play in the bedroom is about much more than indulging your long-held and unspoken fantasy about that traffic warden who once fined you. By adopting a different persona, many people find it easier to open up and explore situations and practises that they would never normally broach, allowing them to experience greater fulfillment and also bringing them closer to their partner.


This fetish relates to those that gain rude enjoyment by wearing or having their partner wear rubber, latex or leather material. They refer to themselves as “rubberists”. The tight material acts as a type of sexual bondage. For some, the smell of rubber/latex/leather may also be a turn on. The fetish can range from wearing the more conventional types of items such as a cat suit to something more unusual such as a gas mask.


The area of the buttocks that meets the back of the thigh is considered an erogenous zone and if contact is made with the right amount of pressure and frequency, it can result in arousal for many people. Spanking elicits a whole array of psychological responses as well. It can take us back to our childhood, make us feel loved or humiliated, which many people find a turn on. The aim with spanking is to keep it sensual at all times and maintain that erotic energy between you and your lover.

Foot worship

Surprisingly common - the most popular fetish involving non-genital body parts.  Even individuals that are not into this fetish may enjoy having their toes sucked.

Massaging the foot with non-greasy oil with your fingers and thumbs pads can also provide stimulation.

Cross Dressing

This involves wearing the clothing accessories of the ‘opposite sex’ - most commonly practised by heterosexual and gay men. There are lots of reasons for its popularity - it may be cross dressers simply enjoy the different aspect of fashion not usually available to them in society.

Watersports/Golden Showers

The official name for this is Urolagnia - the act of being aroused by urination, either the feel, sight or smell of it. It is a fairly niche activity but far more popular than you would think.


Swinging, sometimes called wife swapping or partner swapping, involves couples indulging in sex with another couple or individuals with the full consent of both partners.


It is illegal make love outside in a public space in the UK such as a park but there are plenty of places where you can enjoy this fetish without getting your collar felt. Lovehoney research showed that more than half of couples (58%) have 'done it' in a garden.