Men are saying it with diamonds this Christmas

Men are saying it with diamonds this Christmas

Ladies across the UK are in luck this festive season with half of men (50%) considering buying jewellery for their significant other this Christmas, according to new research conducted by Visit Birmingham, commissioned as part of its ‘Sparkling at Christmas’ campaign.

It will come as welcome news to women that men are set to splash the cash on something sparkly, with over a third (36%) of men’s entire Christmas budget dedicated to jewellery.

The nationwide survey revealed that 1 in 6 (16%) men believe saying it with diamonds is the best way to a women’s heart at Christmas and that jewellery is a 'great present'. In fact, 1 in 10 men (10%) have admitted that their partners will be expecting something shiny in their Christmas stocking!

Jewellery also features on ladies’ Christmas shopping lists throughout the UK, with nearly a third (29%) of women planning to buy jewellery for their fella this festive season. Despite this, male romantics will still spend 64% more on jewellery for their partners than women will for their special someone this year.

Londoners will be flashing the cash most, spending more on jewellery than any other region, followed by those in the North East and the South East.

Retail hubs specialising in jewellery production, such as Birmingham’s Jewellery Quarter district, are hoping to benefit from increased sales over the festive period. Lindsey Straughton, Marketing Manager for the British Jewellers’ Association based in the 250-year old historic centre, said:

"This is the ideal time of year to visit the Quarter where you will find unique design-led or traditional gifts. Look out for the BJA unicorn logo in shops as our knowledgeable members provide the very best service.

"They are bound by a code of ethics, providing you with the guarantee you need to buy well. So for everything from diamante to diamonds, silver to sapphires, pearls to platinum or timepieces to trinkets your sparkling gifts await."

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