Women’s Taste in Men Changes as They Mature

Women’s Taste in Men Changes as They Mature

Many of us might look back on ex-partners from our distant past with dismay, scarcely believing that we could ever have considered romancing someone so incompatible. But the latest findings from match.com’s LoveGeist Report 2012-13 has found that this is perfectly normal, shedding new light on the way women’s tastes change as they get older.

From bright young things on the hunt for a hunk to ‘later daters’ looking for a cerebral soulmate, the research shows that a woman’s age will often dictate the different characteristics they look for in a partner.  It also disproves the notion that standards drop later in life, as women over 55 were shown to be most picky about who they date.

Dr. Cecilia D’Felice, clinical psychologist and relationship expert at match.com, comments: “It is natural that, as women mature, our tastes adjust to our developing expectations.  When younger, looks predominate as we seek out someone with whom we want to share our genes, but these ‘surface attributes’ become less important as we look for depth and new experiences later in life.”

To help singles find a partner who is perfectly-suited to their personal tastes, match.com is designed to allow members to specify exactly what they’re looking for. From height or hair colour to a shared interest in hard rock music, users can look for a partner that truly ticks all their boxes.  

Since launching in 2009, match.com’s definitive annual LoveGeist study has tracked the nation’s changing attitudes towards dating and relationships, taking into account the views and attitudes of over 200,000 people. LoveGeist is published by match.com, the UK’s best-known dating site.

Here’s what makes a perfect man for each age in a woman’s life:

Age 18-24:

• First and foremost, young women want a man they can show off to their friends. 47% said they would look for a relationship with someone their friends would approve of

• They are also suckers for a six-pack: 18-24s are most willing to date a man in better physical shape than them

• Shared tastes in music, films and books are far more important at this age than later in life

Dr. D’Felice comments: “When we first start dating we carry over the desire to fit in and belong from our adolescence, and seek approval from our friends to validate our choices.  We are building confidence at this age, and it’s important to us to know that we are choosing well.”

Age 25-34:

• As they forge ahead in their careers, women at this age begin to take a more long-term view, but are still susceptible to a dashing man; physical attraction is more important than ever

• Sexual compatibility is more important to 25-34s than at any other stage in their lives

• Ambition is also important, with almost two thirds citing this as a key trait in a man

Dr. D’Felice: “As we grow in confidence and invest in our own careers, partners who are doing the same become very attractive to us.  And while we’re young and sexy it is natural that we want our dates to reflect this aspect of ourselves as well.  This mirroring of ambition and looks reflects these years when we are consolidating our persona; working out who we are and what we want.”

Age 35-44:

• As they look to settle down, women aged 35-44 are most likely to have their head turned by an older man. 73% would be willing to date someone more than five years their senior

• Social graces are also an absolute must-have at this stage in life. Less than 1% of the females surveyed said they would date a man with bad manners

Dr. D’Felice: “Priorities shift as we begin to think of commitment and family life.  Men who are established, stable, successful and have life experience become very attractive to women at this age, offering the depth of resources (both material and emotional) required for successful partnership.”

Age 45-54:

• Security is a key concern, with 95% looking to find a partner with whom they felt secure

• Finding a man with a high income is as important to this age group as any other

• Women in this age range are less picky about who they date than any other

• In contrast to those just a few years younger, women aged 45-54 are most likely to consider dating a younger man. 54% would be willing to date someone more than five years younger

Dr. D’Felice: “At this stage women are becoming increasingly confident.  With hormone levels changing they become more assertive, experimenting more and celebrating their wisdom.  They are prepared to take risks and perhaps seek out new adventures; they are not afraid to search for passion, but still understand that feeling secure is a vital ingredient for happiness.”

Age 55+:

• In later life, women look for more cerebral delights. Intelligence and shared values are more important to the over-55s, as is sharing a similar sense of humour

• But they don’t drop their standards as they get older. In fact, those aged 55 and over are pickier about who they romance than at any other age

• They also continue to value sexual compatibility: 45% strongly agreed that this was an important factor when forming a relationship

Dr. D’Felice: “Subtle shifts in development create a well-rounded perspective on relationships, stressing the importance of friendship as well as sexual resonance. These women take the long-term view that commitment requires humour, intelligence and shared values to stand the test of time, meaning they are not prepared to settle for anything else. Having experienced different relationships, they know exactly what they want and, importantly, what they don’t.”  

Visit match.com today to find your perfect partner!

What do you look for in a man? Let us know your thoughts by commenting below or tweeting us @FemaleFirst_UK


Cara Mason @cara_mason

by for relationships.femalefirst.co.uk
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  1. by Flump 13th Jun 2013 23:18

    it's the exact same man, just older

  2. by mostirreverent 15th Jun 2013 01:26

    Finding a man with a high income is as important to this age group as any other
    That is pretty pathetic.

    Basically, if you look good, speak/write well, and are confident, women of any age can be yours.